Rhys Lawson
Client Strategy & Delivery
Rhys brings over a decade of experience in logistics, operations and supply chain management, having led teams exceeding 40 people and overseen enterprise-scale software implementations across logistics, manufacturing, property, e-commerce and SaaS sectors. His career spans some of the world's most operationally complex organisations, including Maersk Group and Yara International, where he developed a sharp eye for where time is lost, where processes break down and where the right system makes all the difference.
That operational grounding is what sets his approach apart. Where others lead with technology, Rhys starts with how the business actually works, mapping real workflows, understanding the people who run them and identifying the highest-value problems worth solving. He communicates in business terms, not technical jargon, which means his clients always know exactly what is being built and why.
Rhys is based in Sydney with his wife and daughter. When he steps away from the business, he's most likely in the surf or somewhere new in the world with his family.